SARGE IS A BIG FAT JERK!

Good question, Killer. And, let me just say, it's not easy to find the answer (through Google at least). I Googled "aerial advertising" and "banner towing," and 9/10ths of the sites I found asked me to inquire for rates. They wanted to know where I wanted it towed, and what message I wanted. Too bad I didn't want to email the following: "I would like to know how much it costs to tow a sign reading 'SARGE IS A BIG FAT JERK!' over Camp Swampy, USA. No, I don't know where that is EXACTLY. So, what do you think?"

Luckily, I found The Flying Circus, and they listed some rates: $5 per letter per hour (maximum 45 letters, symbols, and spaces on banner), $100 per hour for pilot and airplane. Now, we can't answer Killer's question exactly, but we can get an estimate. I don't know if The Flying Circus would make Beetle pay for the exclamation point, but let's say they did. That's 19 letters at $5 per = $95 + $100 per hour for pilot and airplane = $195 (if Beetle got the sign for 1 hour). That's not too bad! I really did think it would cost more than that.

Essentially, Beetle's claim that he will "get even with Sarge no matter what it costs!" costs only 195 Frosties (as the Wendy's Super Value Menu commercials say). That's not really all that much, Beetle. Of course, maybe he had the sign for more than an hour.

And, he is a private in the US Army, and they don't make a whole lot of dough. Maybe this is a veiled commentary on the state of pay in today's armed forces? More likely, the Walkers didn't expect some MORON to go looking up the cost of banner towing.